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This web site has the following in the homepage, "Experience and Longevity you can Trust." Our analyzers noticed that the web page also stated " We offer a full line of." The Website also said " Office Equipment Color Copiers, BW Copiers, Color Printers, BW Printers, Duplicators, Wide Format Printers and Document. We provide service, support, and supplies for all our equipment. We also offer a full line of. Products that include Plastic Card Printers and Software, Credit Card Equipment, Thermal Armband and Label. Products, Card Production Services, and Tracking Software for Assets, Students, or Visitors." The website's header had Copier as the most important optimized keyword. It is followed by Copiers, Datacard, and IDs which isn't as highly ranked as Copier. The next words dowlingdouglas.com uses is Lanier. Motorola was included and might not be understood by search crawlers.